Newspaper Archive of
The Clarendon Enterprise
Clarendon, Texas
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November 24, 1994     The Clarendon Enterprise
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November 24, 1994
 

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19Thursday, November 24, ook Who's Colton Earl Farris would like to announce the arrival of his new brother Caden Wayne. Caden was born November 15th at 8:56 I p.m. He weighed 8 lbs. and 15 Oz. I a L was 21 1/4 inches long. Proud l parents are Otis and Jan Farrls of E Jley. Girl Scouts Attended Workshop The Clarendon Girl Scouts at- tended a song and games t workshop Saturday, November t 19th. Debbie Oliver from Amarillo was the instructor. Attending were 48 girls and leaders. [artin Club Meeting Held The Martin Quilting Club met with Mary Lee Noble, November 19, 1994. One quilt was finished. A delicious meal was en- joyed at the Senior Citizens. Those attending were Hazel Edens, Melba Risley, Barbara Helms, Pauline Koontz, Ann Iunyan, Verdie Tipton, Marie McCracken, Flossie Reynolds and host Mary Lee Nobles. Our First Game by Amanda Sinclair 8th Grade Girls Yesterday, Monday, Novem- ber 14, 1994 was our first basket- ball game for the 8th grade year. We played against Memphis, and We played hard. The final score was 16-22, our favor. I think we all played our best. The starters were Tracy, !Paula, Kim, Cindy and Stephahie. 13"hey played good and hustled up. I1 got to play a little each quarter for ]about three minutes, i was so nerv- ns, and I thought I would mess up. rdid mess up, but I was real [--'l'he Memphis girls were easy )lay against. They were real ag- but weren't very good on They hustled down the 1994 court real good and fast. Most of their points were free throws be- cause we fouled a lot in the first hall. At half time, up in the locker room, we got a speech about how we were playing. We all realized that we were fouling to much. So the second half we got out there on the court and played some real ball. We did excellent on defense, and we kept Memphis from shoot- ing. Coach Richardson was so proud of us for hustling down the court. Overall, we played a wonder- fill game. I think everyone got to play, and we were all happy. We won because of our defense, better shots, and keeping an eye one the ball at all times. I hope the rest of the season goes as well as it did last night. Up Against the Wal-Marts AwWall-Mart opens some- ere in the United States every 3 1/2 days. So all little busi- nesses can do is curl up and die, right? Wrong! Many small businesses have successfully competed against the "big guys", not only remaining profitable, but even expanding. Don Taylor and Jeanne Smalling Archer have researched hundreds of small businesses that are successful despite discounters and chains. They find a number of common--perhaps essential--ele- ments in the successful small buM- Clarendon School Menu Nov. 28-Dec. 2 Breakfast Monday: Toast, Cereal, Juice, Milk Tuesday. Pancakes, Juice, Milk Wednesday: Eggs, Bis- cuits, Juice, Milk Thursday. Pancakes, Juice, Milk Friday. Cinnamon Rolls, Juice, Milk Lunch Monday:. Burritos w/Cheese, Corn, Salad, Fruit, [ lartnbon J:tlm nesses. Not all of the book is what many small business people want to hear. For example, on page one, they authors write: "However, signs of neglect, apathy and decline were evident on Main Street long before the discounter located on the edge of town." They go on to describe some of the areas in which many retailers become careless or even lazy. For some merchants, this section may offer a look at some areas that need im- provement. But many of the worst "offenders" in this area are already out-of- business. And they probab- ly deserve to be. Their demise was sell- inflicted. The same section has a great many positive, creative ideas. Every business will find some ideas that will attract customers, expand the market or increase profitability. Very little of the book is critical or negative. In fact, much of the book analyzes the strengths and weaknesses. Weaknesses? Yes! The Wal-Marts, K-Marts, Toys-R-Us, and similar dis- counters do have weaknesses. Those weaknesses makes them vulnerable. Your small business is not going to bankrupt Sam Walton's legacy, but it can compete, and compete effectively. The super stores have some advantages that small stores can- not copy. However, many of the ideas and techniques that the big boys have used are available to well-managed small businesses. And in some areas--such as product knowledge and customer service-- smaller stores should have a big advantage. Taylor and Archer stress the importance of getting an accurate picture of "what's happening". A retailer should know, on a day-to- day basis, whether he is making money or losing it. What do his customers like about his business? What turns them off?. What mer- chandise do they want? Every retailer should conduct a customer survey periodically to find out. There are some big things that small retailers can do to im- prove their business. Perhaps none is more important than be- e0nllng customer oriented. That is a fact that everyone knows, yet it is so easy to overlook. "All busi- nesses, regardless of type, have one Tuesday:. Frito Pie w/Meat & Cheese, Pinto Beans, Graham Crackers, SaLad, Fruit, Milk Wednesday: Turkey Fritter w/Gravy, Hot RolLs, FRED DAY Cream Potatoes, Green Bean,, Cake,  PAINTING Thursday:. Lasagna, .... Hot Rolls, Corn, Salad, Cake, CA3NTRACYI'OFI Milk Fr Friday: Hot Dogs  F.matee w/Chili & Cheese, French 874-3890 Fries, Salad, Coolde, Chicken Strip .... ,,.,'  ? * Country Basket   Four juicy chicken strips,    fries, gravy and " ""  Six-piece On Sale at Dal/Queen November 7 - 27, 1994. . @Fleg TM Am D O Corp "Reg TM Tx D Q OI3 Coun OTx D Q O13 Coun At participating ,Dairy Queen stores. common bond: they exist solely to serve and satisfy their customers. Neglecting or losing sight of this one fact has caused the early failure of millions of small busi- nesses .... In analyzing the assets of businesses, you'll find the only asset with lasting value isn't even listed on the balance sheet. The only asset with lasting value is the customer." Taylor and Archer stress the importance of advertising. They point out-correctly-that advertis- ing should be the last place that is touched in budget cutting. But they also show that not all promo- tion costs money. There are many ways to get good publicity without spending barrels of money. Are your employees crea- tive? Are they motivated to solve problems? Taylor has plenty of suggestions that are time-tested. They work. Many of the factor that con- tribute to success are "little things". There are thousands of lit- tle things that mount up to big dollars. Every merchant in Claren- don should purchase Taylor and Archer's Up Against Wal-Mart. The retailer who reads the book and thinks about what it says will profit in a big way. Taylor, Don and Jeanne Smalling Archer. Up Against the Wal- Marts. New York: Amacom Division of the American Manage- ment Association, 1994. $21.95. Grand Jury Indicts Seven seven people were indicted when the Grand Jury met Oc- tober 3,1994. The indictments were as follows: Ronald L. Bricker from Amarillo for theft; Raymond Ed- ward Winkle from Clarendon and Bonita K. Miller for felony DWI; Ryan Heath Carver from Amarillo for burglary of a vehicle. Three other indictment cases for burglary of a vehicle were Jon Aaron Smith and Justin Louis Sladek, both of Amarillo; and Brian Lee Nabors. I II The Clarendon News .,tl dose,at 12:00 noon on Wednesday, Novem- ber 23 and will reopen Monday, November 2,8th. Page 5 Red River Trip For Two Ponderosa Lodge on February 24th & 25th, 1995 Drawing will be on December 21,1994 $1.00 donation May purdmse tidmts from any 5th.lTda grade band student. I II PERSONALIZED MAKEOVER The exclusive ColorLogic ' Personalized Beauty Analysis from Mary Kay is the first computerized program to recom- mend makeup colors and application techniques based o your individual features and personal coloring or preferences. Call today for your free consultation and find out how you can receive your own Personalized Beauty Analysis. All Products in Stock, For Immediate MARy KAy_ FACE-TO..FACE BEAUTY ADVICE " Katherine Ariola 874-2094 * Indepcndent Beautv Consultant Special Nights at HOWELL'S CHILI HOUSE Wed.. Beef Stew & C0rnp0ne after 5:00 p.m. Thurs.- Gourmet Night, also known as lames Turned Loose in the Kitchen While Supplies last both nights. Howell's -House Will'Be.CLOSED On Thanksgiving Day. Open Friday =# " Black Beauty Group All M00les 25% Off Blouses | i /. /0 fill Dressy & Casual ] 25% Off " O This Week Only Nov. 23 -Nov. 29 Remember late night shopping every Thursday Night in December until Christmas [ The Nook [ 208 S. Kearney I Clarendon, Tx. 806-874-3335